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This revised version of the book has the latest and current discussion in the discipline of strategic management in a student friendly manner. The below features make this book a distinguished text. With many features, this edition continues the tradition of being a text ideal for self- study and comprehensively meets the requirements of graduate and post-graduate students of management and allied disciplines.
Key Features:
The extensive revision is aimed at making the book shift its focus from "business policy issues" to"strategic management issues" as per the needs of the time. The salient features of this edition are as follows: A total of 4 industry profiles from India among the cases-Food Processing Industry, Retailing Industry, Mobile Telecom Industry, Oil and Gas Industry Wide coverage of different types organizations-Private family owned, Professionally managed, Public sector, NGOs, Co-operatives etc. Emphasis on strategic management in the context of globalization-including an extensive section on internationalization strategies Emphasis on strategic management in the context of information technology-including an extensive section on digitalization Discussion of latest theories of strategic management-Resource-based view, dynamic cabilities, business odeling, business intelligence systems etc.
About the Author:
Azhar Kazmi
Professor of Business Administration at Aligarh Muslim University. A mechanical engineering graduate of Birla Institute of Technology and Science, Pilani, he obtained his MBA from RA Podar Institute of Management, University of Rajasthan, Jaipur, and Ph D in Management from Kurukshetra University. He has a diploma in training and development and another in distance education. He has been teaching MBA students for over two decades and has authored 40 research papers and articles. He has been the Vice Chairman of Strategic Management Forum of India, member on the executive board of the Association of Indian Management Schools, Vice Chairman of the Indian Society for training and Development, Lucknow Chapter and a member on the Board of Studies of Centre for Management Education, All India Management Association. He is the founder-Director of the School of Management and Information Studies at University of Ajmer where he established the MBA programme. He serves on the academic boards and committees of several business schools and university management departments.
Table of Content:
PART I: AN OVERVIEW OF STRATEGIC MANAGEMENT AND BUSINESS POLICY
Chapter1. Introduction to Strategic Management And Business Policy
PART II: ESTABLISHMENT OF STRATEGIC INTERNET
Chapter2: Hierarchy of Strategic Intent
PART III: STRATEGY FORMULATION
Chapter3. Environmental Appraisal
Chapter4. Organisational Appraisal
Chapter5. Corporate-Level Strategies: Concentration, Integration, and Diversification
Chapter6. Corporate-Level Strategies: Internationalization, Cooperation, and Digitalization
Chapter7. Corporate-Level Strategies: Stability, Retrenchment and Restructuring
Chapter8. Business-Level Strategies
Chapter9. Strategic Analysis And Choice
PART IV: STRATEGY IMPLEMENTATION
Chapter10. Activating Strategies
Chapter11. Structural Implementations
Chapter12. Behavioural Implementation
Chapter13. Functional and Operational Implementation
PART V: STRATEGIC EVALUATION
Chapter14. Strategic Evaluation and Control
PART VI: APPLYING STRATEGIC MANAGEMENT
CASE STUDIES
Chapter1. Air Deccan
Chapter2. Maruti Udyog Limited
Chapter3. The Petroleum Industry of India in 2008
Chapter4. Bharat Petroleum Corporation Ltd
Chapter5. On the Job: Strategy Case of Naukri.Com
Chapter6. Reliance Retail
Chapter7. Food World
Chapter8. Banking on Paradise
Chapter9. The Internationalization Strategy of Wipro in Europe
Chapter10.A Strategy Case of the Rajasthan Shiksha Karmi Project
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